We took their vision and made it
UNMISSABLE!
Check out how we did that
The Challenge
Osan Optics had the products. They had the vision. But their brand needed the WOW factor.
We set out to craft an identity that didn’t just represent eyewear, but a lifestyle. A bold and contemporary brand system, paired with striking visuals and sleek designs, was built to capture attention instantly. Every element was carefully designed to elevate the brand experience, from packaging and touchpoints to digital presence and campaigns.
Our Creative Playbook
We went beyond “making things pretty” we built a brand universe that Osan Optics could own, from the logo to the last pixel.
What we delivered
Brand Identity
A look and feel that’s as sharp as their lenses, instantly recognizable online and offline
Packaging Design
Unboxing moments so good, people had to post them
Visual Language
Color palettes, typography, and imagery guidelines that make every touchpoint scream “Osan”
Brand Activations
Experiences that took their style from the feed to the street
Content Creation & Production
Cinematic product shoots, lifestyle imagery, and campaign assets that made the brand pop everywhere it showed up
The Results
+80%
Increase in social media engagement
+20
Digital campaigns
+60
Influencer partnerships launched successfully
100%
Consistency across applications
